The recent survey conducted for the Catholic Superannuation and Retirement Fund (CSRF) targeted 200 groups who have members with a common interest in this year’s World Youth Day celebrations on social networking website, Facebook.
The research was conducted by the fund to gain insight into Generation Y and help guide communications with younger fund members.
Catholic Superannuation and Retirement Fund launch new balloon ad.
15 July, 2008
Following on from two years of successful advertising with the fund, CSRF has again engaged evolution media to further develop the “Balloon” concept - and book media for the third execution of a strategic advertising campaign.
Changes to superannuation laws mean that over 55s now have a range of tax effective options for maximising their super in retirement or wind down their working hours without sacrificing their lifestyle. evolution media has worked with ANZ Financial Planning to develop a new online campaign focused on transition to retirement strategies for over 55s.
evolution media has successfully adapted an online video case study of Catholic Superannuation and Retirement Fund member Maurice Gili, to appear as a press article in a number of catholic community publications.
evolution creates ANZ Financial Planning in branch campaign
evolution media has worked in collaboration with ANZ Financial Planning on an in branch campaign which roll out in April 2008.
The focus of the campaign will be to educate women about the benefits of financial advice.
evolution drives CSRF retention and acquisition through advertising
CSRF has launched the second of phase of evolution media’s successful member retention and acquisition advertising strategy. The campaign will be running across catholic print magazines and websites, and features the headline `One super fund is above all others’ with CSRF’s yellow hot air balloon brand imagery. It follows the success of evolution’s `Faith has its own rewards. One of them happens to be superannuation’ campaign which commenced in 2007.
evolution highlights: super for generations to come
With a SRI overlay across all Australian equities generating strong performance for members, the Local Govenment Superannuation Scheme (LGSS) approached evolution to develop an education campaign to members on their environmentally friendly investment approach. Leveraging off the recent Local Government Association annual conference, evolution developed an integrated campaign for the fund incorporating key fund messages across
a number of different mediums.
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