evolution media’s Senior Marketing Manager Marcus Field presented to delegates at the Investor Weekly Branding and Marcomms Conference in Sydney on the 27th of February. With the headline topic of Rainmaking in Financial Services, Marcus focused on the influence of the internet on financial services decisions.
With particular focus on the emergence and value of online TV, his presentation featured research learnings and case studies from around the world, as well as our own direct experience with the Mastermind Series and ANZ Digital TV. Key take outs for delegates were the need for entertainment, brevity and frequency in creating successful online TV content.