14 July, 2008
evolution media Head of Digital, Marcus Field was invited to speak to super funds at the recent ASFA discussion forum in July.
His presentation covered one of the emerging challenges for super funds - the engagement of younger audiences.
Whilst media coverage has brought more attention to super, engagement is still very low in among younger people.
Marcus’ presentation explored the potential of social media for super funds in building deeper relationships with Gen Y and Gen X, highlighting the possibilities for content driven strategies.
The discussion forum was held in the offices of Telstra Super.
To visit the ASFA website click here.