News

10 March, 2008

With the announcement that specialist investment fund manager Pengana Capital had acquired the Saltbush Absolute Return Fund, a market leader in the sector, evolution launched a media relations campaign to communicate the news to the investment community.

Absolute Capital appointed evolution with the strategic mandate of creating advertising that explained the technical asset class of structured credit, while intriguing with a visual that was appropriate to the institutional investment markets. evolution also consulted on the strategic rollout of their online presence.

evolution developed a creative execution to support IXIS’s relaunch of the Loomis Global Bond Fund. Based on word play around ‘bond’, the concept saw the three-dimensional Loomis little affiliate dressed as 007.

The CFA Society of Sydney has appointed evolution media to provide marketing and communication services, including event management and public relations activities to help celebrate the institute’s 60th birthday. 

As ANZ Financial Planning’s digital agency, evolution media was briefed to develop the online component of the major acquisition campaign for 2007. 

Leading superannuation services provider FuturePlus financial services today went live with six slivercasts on the 2007 budgetary changes. Filmed and produced by evolution media, the launch represents a significant milestone in financial services member communications. 

Pengana Capital launched their brand advertising campaign to the market in July. The blur concept was created to represent Pengana’s speed and ability to identify opportunities within the frenzied pace that is the investment market. The campaign was launched on both digital and print platforms. 

evolution this year again undertook the creative for pro bono client Odyssey House - the substance abuse rehabilitation centre for young Australians. 

Digital TV is a regularly updated online series that provides consumers with important wealth insights.

To announce Pengana Capital’s number one ranking for innovation and Australia small cap equities, evolution media developed the Bite me ad which appeared in the Australian Financial review.