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Considering communications as a serious issue is new to our industry said evolution media CEO Vanessa Stoykov at the recent ASFA 2006 Communications awards. In a session looking at brand strategy, Ms Stoykov addressed an audience of fund marketers imploring them to use the internet to speak to their members.

evolution media is hailed asa champion ofinnovation in financial services with the launch of the evolution masterminds seriesevolution is advocating slivercasting as a new medium to engage customers through branded content. CEO Vanessa Stoykov says the challenge is in changing the way the industry thinks, and asserts in the new face of technology companies should be comitting 30 per cent of marketing spend to online.

Rainmaker last week announced it would be the first broadcaster of financial services television programming via the internet. 

The Chief Marketing Officer is a senior executive role that links marketing and business strategies. CMOs are starting to have a significant impact on the way leading companies operate. 

evolution media is championing niche online broadcasting, or slivercasting, in Australia through the launch of the evolution Mastermind Series. 

Choice of Funds means super funds have to work harder just to retain members, let alone try when trying to win new ones. evolution media CEO Vanessa Stoykov comments onhow funds can build their brands, listen to their members, and use technology to open new ways to communicate with their stakeholders. 

The way consumers are engaging with brands
in the financial sector is changing the way these brands need to compete.

With superannuation funds facing increasing competition to get their message across, it is time to jump aboard the brand bandwagon and engage generation X and Y.

Industry superannuation funds need to focus more on member communication, education and online presence, rather than scaremongering by focusing on fees.

evolution media and Conexus Financial hosted the third CMO forum on 13 September at Sheraton on the Park. The guest speaker at the event was Dominque Layton from Young&Rubicam and the topic for the luncheon was Viral Marketing.