evolution media’s Senior marketing Manager Marcus Field has been quoted in the July 2008 Issue of SuperReview.
Damon Taylor’s story - “Managing Difficult Messages” covers the way a number of superannuation funds are communicating with their members in a climate of negative returns and turbulent markets.
Field comments on how important it is for fund members to be kept informed of what is happening with their investments, and suggests ways funds can use their communication strategies to not only retain members in uncertain times, but to also acquire new members.
To read the whole article visit the SuperReview website here.