1 August, 2008
Following the appointment as creative agency for the event, last week saw the culmination of evolution’s work on Fidelity’s five state road show. Leveraging the current market struggle between Eastern economies such as India and China and the Western markets including the US and Europe, the hero creative used a retouched image of US currency featuring Benjamin Franklin merged with a Chinese Yuan with Mao Zedong and the headline ‘The new face of money.’
The concept was applied across a pre and post event website, electronic direct mail invitations and reminders, event collateral a pre event SMS reminder and video stings and presentations. The creative generated an astounding event result, with a response rate of over 16% on the direct components of the campaign.