25 June, 2009
evolution media has created an integrated communications campaign for the Mortgage and Finance Association in Australia (MFAA) to help support brokers in growing their businesses. The campaign included the launch of the Secrets of my Success site, a video based microsite with valuable broker tools along with a range of awareness communications.
The campaign, which centred around this year’s winners of the MFAA Excellence Awards, showcased the winners’ stories of success in order to highlight the standards of achievement and quality sought by the MFAA from the broader member base. With the website as the central hub housing the winners’ stories, evolution media also developed a range of supporting communications including direct email marketing plus print and digital advertising.
Through the campaign, the MFAA hopes to drive a deeper engagement with their members and establish a communications and support platform for the broker community.
To view the Secrets of my Success website click here