23 June, 2008
Changes to superannuation laws mean that over 55s now have a range of tax effective options for maximising their super in retirement or wind down their working hours without sacrificing their lifestyle. evolution media has worked with ANZ Financial Planning to develop a new online campaign focused on transition to retirement strategies for over 55s.
The two stage campaign features targeted display advertising, a microsite environment and capitalises on online video content to bring to life the effect that a transition to retirement strategy has had on one client’s life. Campaign materials have been carefully integrated with existing site materials on ANZ Super and the ANZ corporate site to maximise the depth of available content and consumer touchpoints.
Stage 1 of the campaign is now live, with stage 2 to be released during the first week of July. Click here to view the ANZ Super site.