Insights

14 July, 2008
Banks can still build relationships with traditional media devices.

An insight into branded content and how to use it to create a meaningful customer relationship.

The following article appeared in Retail Banking Review.

18 June, 2008
The recent market turmoil and uncertainty will see many, if not most superannuation fund members opening their statements this year and wondering where their retirement savings have gone.

In the wake of the sub-prime crisis and the global credit crunch super funds are expected to post negative returns on member’s retirement savings.

For many of us superannuation is an afterthought, a number on a payslip that our employer deals with - that is, until we get our annual statement.

This year more than any other since the introduction of Super Choice the relationships that our superannuation funds have with us will determine what happens when we open that envelope.

February 2008

In examining digital marketing opportunities for financial services clients, we repeatedly come across the same metrics being used as a measure of success. Those metrics tend to revolve around hard measures of click through, cost per lead and conversion rates (purchase, appointment etc). These are all valid measures of campaign performance, but they are not the complete picture, especially for high involvement offerings.