1 August, 2008

CFA Society of Sydney recently hosted its annual gala luncheon featuring investment guru Dr Marc Faber as the guest speaker.

15 July, 2008

evolution media’s Senior marketing Manager Marcus Field has been quoted in the July 2008 Issue of SuperReview.

Damon Taylor’s story - “Managing Difficult Messages” covers the way a number of superannuation funds are communicating with their members in a climate of negative returns and turbulent markets. 

14 July, 2008

Leading banking industry magazine Retail Banking Review has published an article written by evolution media Head of Content Antony Perring, and evolution CEO Vanessa Stoykov.

The article discusses the benefits of branded content in developing meaningful and on-going customer relationships.

14 July, 2008
Banks can still build relationships with traditional media devices.

An insight into branded content and how to use it to create a meaningful customer relationship.

The following article appeared in Retail Banking Review.

18 June, 2008
The recent market turmoil and uncertainty will see many, if not most superannuation fund members opening their statements this year and wondering where their retirement savings have gone.

In the wake of the sub-prime crisis and the global credit crunch super funds are expected to post negative returns on member’s retirement savings.

For many of us superannuation is an afterthought, a number on a payslip that our employer deals with - that is, until we get our annual statement.

This year more than any other since the introduction of Super Choice the relationships that our superannuation funds have with us will determine what happens when we open that envelope.

February 2008

In examining digital marketing opportunities for financial services clients, we repeatedly come across the same metrics being used as a measure of success. Those metrics tend to revolve around hard measures of click through, cost per lead and conversion rates (purchase, appointment etc). These are all valid measures of campaign performance, but they are not the complete picture, especially for high involvement offerings.